I must confess that I've never seen Borat. I've only seen little parts of it. My friends who saw it are very divided over it. Some said it was hysterically funny, a great send-up of antisemitism. Others thought it was a really vulgar mean spirited piece of entrapment. Most of my friends felt it was both.
Now Sacha Baron Cohen is about to take on homophobia with another regular of his Da Ali G Show, a potty-mouthed extravagantly gay Austrian fashion designer named Bruno (with an umlaut over the u). From what I've read, gay groups are very divided over this movie. Most of the argument seems to be over whether or not audiences (and American audiences in particular) will get that it's satire.
Another difference seems to me is that Borat was a caricature of an antisemite. Bruno is not a caricature of a homophobe, but of a popular stereotype of gay men exaggerated exponentially. His strategy is to confront people not with the spectacle of their own prejudices made ridiculous, but with an embodiment of their worst fears. I wonder if that might backfire.
The publicity for the movie is already at full throttle (aided and abetted by this blog) complete with the public stunts for which Cohen is famous. Here's one at the recent MTV awards:
Here is the trailer for the movie.